Munch Buster®: Satisfaction Without Guilt

Delivering the first Functional Fullness Shot

Munch Buster® delivers a first-of-its-kind Functional Fullness shot, expertly designed to meet the needs of today’s wellness-driven, convenience seeking consumer.

Think 5-hour Energy, reimagined for fullness and health.

Munch Buster® is carving out a new category in food and beverage: FunctionalFullness.

CATEGORY CREATOR

Delivering the first Functional Fullness shot.

Feel full fast!
35% Daily Fiber with only 10 calories
Inspired by 5-hour Energy’s $240M/year success
Shelf-stable, convenient 2oz shot
Additional format available in K-Cup
Clean-label, all-natural = regulation-ready
SNAP Compliant
Support massive GLP-1 consumer market

PRODUCT OPPORTUNITY : THE BEVERAGE SHOT

CATEGORY INNOVATION:

5-hour Energy pioneered the energy shot space, with over 12 billion bottles sold, with revenue exceeding $240M. In a similar manner, Munch-Buster is poised to create the

functional fullness shot market. A healthy, revitalizing experience that leaves you feeling full, refreshed, and energized. Non-drowsy, without caffeine.

FORMAT FLEXIBILITY:

CATEGORY INNOVATION:

Primary format: 2 oz shot for high-turnover C-store & impulse buy channels.
Alternative formats: 8–12 oz sizes for vending, or wellness retail.
Additional format available in K-Cup
Clean label: All-natural ingredients, flavors, colors and sweeteners—aligns with regulatory tightening.

RETAILER APPEAL:

CATEGORY INNOVATION:

RETAILER APPEAL:

High gross margins
New category = low competition = early mover advantage
Federally registered and paid for Trademark

SNACKS, A Guilt Free Indulgence

Macro Trends

$350B U.S. snack market is seeing declines in indulgent categories like sweet and salty snacks
Appetite-suppressing medications (GLP-1s) are changing consumer eating patterns
Consumers now seek more purposeful products that offer fullness, nutrition.

MARKET TRENDS + COMPETITIVE LANDSCAPE

HEALTH-CONSCIOUS GROWTH

Major players are moving in:

PepsiCo acquired Poppi (prebiotic soda) for $1.95B
Coca-Cola launching “Simply Pop,” a wellness-focused beverage line
Consumer sentiment shifting from energy and indulgence → to balance, functionality, and well-being
K-Cup and convenient 2 oz shot offer customer engagement throughout day

GLP-1 MEDICATIONS

HEALTH-CONSCIOUS GROWTH

6% of Adult population regularly using GLP-1s
15% of adult population have tried them.
Projected to reach 30% of population by 2030
These medications are reshaping the way Americans eat.
Munch Buster® is a GLP-1-friendly formulation packed with fiber and protein, designed to support sustained fullness and satiety

THE RIGHT BRAND AT THE RIGHT TIME

Munch Buster® isn’t just a new product—it’s a new category. It blends the fast-paced convenience of the energy shot model with the nutritional intelligence of today’s wellness consumer.

With strong margins, emerging regulatory support, and cross-category growth potential, Munch Buster is primed for breakout success.

Munch Buster®: Satisfaction Without Guilt

Delivering the first Functional Fullness Shot

CATEGORY CREATOR

Delivering the first Functional Fullness shot.

PRODUCT OPPORTUNITY : THE BEVERAGE SHOT

CATEGORY INNOVATION:

CATEGORY INNOVATION:

CATEGORY INNOVATION:

FORMAT FLEXIBILITY:

CATEGORY INNOVATION:

CATEGORY INNOVATION:

RETAILER APPEAL:

CATEGORY INNOVATION:

RETAILER APPEAL:

SNACKS, A Guilt Free Indulgence

Macro Trends

MARKET TRENDS + COMPETITIVE LANDSCAPE

HEALTH-CONSCIOUS GROWTH

HEALTH-CONSCIOUS GROWTH

HEALTH-CONSCIOUS GROWTH

GLP-1 MEDICATIONS

HEALTH-CONSCIOUS GROWTH

HEALTH-CONSCIOUS GROWTH

THE RIGHT BRAND AT THE RIGHT TIME

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